The Japanese tea ceremony is deeply shaped by Zen Buddhism, which emphasises mindfulness, simplicity, and living fully in the present moment. Rather than focusing on luxury or excess, Zen philosophy encourages quiet awareness and appreciation of ordinary actions

Hojicha powder is a finely ground form of Hojicha, a traditional Japanese roasted green tea celebrated for its gentle sweetness, low caffeine, and deeply comforting character.

Japanese green tea isn’t one-flavour-fits-all.
Matcha, Hojicha, and Genmaicha all come from the same tea plant — yet they taste, feel, and function completely differently.

Authentic matcha is expensive because every step — from hand‑shading and careful harvesting to slow stone‑grinding and import — involves intensive manual work, limited output, and genuine craftsmanship.