What is hojicha powder?

What Is Hojicha Powder?

Hojicha powder is a finely ground form of Hojicha, a traditional Japanese tea celebrated for its gentle sweetness, low caffeine, and deeply comforting character. Unlike vibrant green matcha, hojicha powder has a warm brown colour — a direct result of roasting the tea leaves at high temperatures, often up to 200°C.

This roasting process transforms the tea completely. Bitterness fades, caffeine is drastically reduced, and the flavour shifts toward nutty, caramel-like notes with a soft, woody aroma. The result is a tea that feels grounding rather than energising — ideal for slow mornings, cosy afternoons, or evenings when you want something soothing.

A Brief History of Roasted Tea in Japan

Roasting tea in Japan began as a practical solution rather than a luxury. Lower-grade or larger tea leaves, such as Bancha or Kukicha, were roasted to extend shelf life and soften harsher flavours. What started as an everyday drink for households gradually became a beloved tea style in its own right.

By roasting green tea leaves after steaming and drying, Japanese tea makers discovered an entirely new flavour profile — warmer, sweeter, and far easier on the stomach. Over time, hojicha became known as a tea for all ages and all hours, prized for its accessibility and comforting nature rather than intensity.

Today, houjicha is enjoyed both as a loose-leaf infusion and as a finely milled powder, allowing it to move effortlessly from teacups into lattes, desserts, and modern tea rituals.

What Is Haki Hojicha Powder?

Haki Hojicha Powder is a finely milled expression of this roasted tea tradition, crafted to highlight hojicha’s natural sweetness and calming depth. Sourced from Kyoto, Japan, the tea leaves are sun-grown and harvested in September, allowing them to develop a firm structure ideal for roasting.

After being steamed, rolled, and dried, the leaves are roasted at high temperatures to unlock their signature flavour before being carefully ground into a smooth powder. The result is a hojicha with a medium body, rounded mouthfeel, and balanced finish — mellow yet flavourful, comforting without feeling flat.

With its low caffeine content and softly toasted character, Haki Hojicha Powder fits effortlessly into everyday rituals — whether whisked into a latte, stirred into desserts, or enjoyed simply with hot water.

Want to learn how to prepare the hojicha powder? Why not visit and learn more from our hojicha latte blog

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The Japanese Tea Ceremony

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Matcha vs Hojicha vs Genmaicha

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Hojicha Property Details
Tea type Roasted Japanese green tea
Colour Warm brown
Flavour profile Sweet, nutty, roasted, lightly woody
Aroma Toasty, comforting, softly smoky
Caffeine level Very low
Body Medium
Texture Rounded and smooth
Roasting temperature Up to 200°C
Best time to drink Anytime, especially evening