


Hojicha
This finely ground powder is made from Hojicha, Japan’s beloved roasted green tea. Naturally sweet with a warm, toasty aroma, Hojicha Powder is freshly milled and packed to preserve its flavour - perfect for lattes, ice creams and latter drinks.
This finely ground powder is made from Hojicha, Japan’s beloved roasted green tea. Naturally sweet with a warm, toasty aroma, Hojicha Powder is freshly milled and packed to preserve its flavour - perfect for lattes, ice creams and latter drinks.
This finely ground powder is made from Hojicha, Japan’s beloved roasted green tea. Naturally sweet with a warm, toasty aroma, Hojicha Powder is freshly milled and packed to preserve its flavour - perfect for lattes, ice creams and latter drinks.
Become a Hojicha pro
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Not exactly — it depends on what kind of “healthy” you’re after.
Matcha is powdered green tea made from shade-grown leaves. It’s rich in antioxidants (especially catechins like EGCG) and has a higher caffeine content, which can boost alertness, metabolism, and concentration. It's often chosen for its energy and detox benefits.
Hojicha, however, is roasted green tea. Its roasting cuts its caffeine content by a great deal, so it's much easier on the stomach and great for evening consumption or for people who are sensitive to caffeine.It does have L-theanine, though in slightly fewer concentrations than matcha, and still has antioxidants — just a different set, with a toastier, warmer flavor.
To summarise:
Matcha is better for: energy, focus, and a strong antioxidant punch.
Hojicha is better for: relaxation, low caffeine, and gut comfort.So, it's not like this is one healthier than the other-it's more about what your body needs at the time. So, think of Matcha as your morning power-up and Hojicha as your evening wind-down.
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| Nutrient / Antioxidant | Matcha | Hojicha |
| ---------------------- | -------------------------------- | ------------------------------------ |
| Caffeine | High (19–44 mg/g) | Low (1–8 mg/g) |
| EGCG | Very High (57–109 mg/g) | Very Low (\~1–5 mg/g) |
| L-Theanine | High (14–44 mg/g) | Moderate (4–10 mg/g) |
| ORAC Score | 1,300–1,800 | 150–300 |
| Best For | Energy, metabolism, antioxidants | Relaxation, low caffeine, gut health |
Verdict:
Hojicha , being roasted green tea rather than ‘‘fresh’’ green tea like matcha, has less caffeine therefore is better for late evening drinks
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☕ Tasting Notes:
Roasted & Smoky – Because the leaves are roasted over high heat (usually in a porcelain pot), you get a toasty, almost campfire-like aroma.
Nutty & Earthy – Some people compare it to roasted nuts, barley tea, or even a light coffee.
Slightly Sweet & Smooth – Unlike grassy green teas, Hojicha is low in bitterness and very smooth, with natural caramel-like undertones.
Umami Lightness – It retains a gentle umami character, but it’s less vegetal than matcha or sencha.